January 09, 2005 |
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The Value Of Public Relations A growing number of chefs, restaurants and food service companies are recognizing first-hand that the impact of favorable feature stories in the media has greater impact than print and broadcast advertisements. You may have heard the saying, “Advertising you pay for, but public relations you pray for.” Though the adage is old, it is especially true today. A carefully crafted public relations campaign will raise both media and consumer awareness of a restaurant, and the profile of a chef. Though you may not realize it, every restaurant and chef has a story to tell. The important part is making it known. The “buzz” about a restaurant and a chef begins and remains through the media. By cultivating positive relationships with the media and creating publicity via the media, restaurant operators and chefs enhance their chances for continued success. Public Relations Builds Credibility, Read the Rest of the Story
Recent News on the Chef2Chef News Desk The Value of Public Relations First Gourmet Olive Stuffing Machine Tips For Dealing with the Wine Steward Ted's Steam Burger Meriden CT DayMark Day-of-the-Week Portion Bags Homer Laughlin China introduces Scarlet Fiesta Snapple brings back Wendy
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Recipe Club: Recipes from our Featured Celebrity Chefs Every month we feature award winning chefs and their recipes in our "Chef of the Month" feature. This week we will highlight some of our favorites. Click Celebrity Chef's and their Recipes here for more of their recipes. Date: January 10, 2005 - January 14, 2005 Guest Host: Recipes from our Featured Celebrity Chefs Theme: Recipes from our Featured Celebrity Chefs
- Monday: Chef Kent Rathbun’s Texas Blue Crab Salad; Chef Ming Tsai’s Chipotle Sweet Potato Soup with Bell Pepper-Bacon Salsa; Chef Todd English’s Pan Griddled Lamb Chops
- Tuesday: Chef Allen Susser’s Shrimp Martini with Yellow Tomato, Purple Potato and Green Olives; Chef Frank Stitt’s Baked Oysters with Slab Bacon, Wilted Greens and Breadcrumbs; Chef Cary Neff’s Ahi Tuna Tower
- Wednesday: Chef Tanya Holland’s Spiced Molasses Duck Breast Salad with Figs, Pecans, and Bitter Greens; Chef Silvia Bianco’s Salmon and Wild Mushrooms in a Roasted Red Pepper Sauce over Fettuccine; Chef Sandy D’Amato’s Lemon Pound Cake with Caramelized Apricots
- Thursday: Chef Rick Bayless’s Tiny Tostadas of Smoky Chicken Tinga with Avocado and Aged Cheese; Chef Mario Batali’s Orechiette with Sweet Sausage and Broccoli Rabe; Chef Russell Cronkhite’s Tangy Cheese Broccoli
- Friday: Chef Michel Stroot’s Ruby Red Grapefruit Coleslaw; Chefs Stu Stein and Mary Hinds Spice Rubbed Grilled Salmon with Savory Herb Sauce; Chef Andy Husbands Hot Blackberries and Cream
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Hauser Chocolates: Truffles Redefined Using select blends of the purest chocolates and finest ingredients, Chef Ruedi, Swiss-born and trained master confectioner has redefined the art of truffle making by taking the classic recipes of his heritage combined with the flavors of the world to conceive unique recipes for each of his creations.
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 | Quantified Marketing Group Everyone Has A Story...Make Yours Known! The Strategic Marketing Consultancy Specializing in the Foodservice & Hospitality Industry. |
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Today's Recipe: Chocolate Truffle Cakes Serves 4 Ingredients:
4 ounces small pieces milk chocolate 4 ounces butter 2 each eggs 1/4 cup sugar 2 teaspoons flour
Preparation: Melt the chocolate and the butter together in the microwave, stirring in short intervals. Blend the eggs and sugar together thoroughly and add the flour. Pour into 4 ounce molds that have been sprayed with Pam and dusted with flour. Bake for 10 to 15 minutes in an oven that has been preheated to 450 degrees F. Cool slightly and decant to paper to cool. Click Chocolate Recipe Guide for more great chocolate recipes. Sponsored by  |
Today's Top Ten Forum Discussions
Food TV Next Star Contest By: chefzadi Strangest thing ever found in your food? By: Randy 5 or 6 Mother Sauces? By: Chefn2rugby Rachel Ray By: Dave31 fried cheesecake By: gms39 MILLIONS OF MINI TARTS--is there an easier way??? By: Miss L To divulge or not to divulge By: Ovens2Betsy Last Minute Wedding By: katsina Bad Burns By: izi trends By: bluegrassdan
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A New Year, New Sweeps and Giveaways! Chefs, Caterers and Personal Chefs. No More Masking Tape! Win a New DayMark Label Applicator and 6000 dissolvable labels. A $131 value. Four winners each month. Register for a chance to Win! Chef Revival is ready to outfit your kitchen with a choice of unique serving ware for your next cocktail party, Designed by ACF President and Certified Master Chef Edward G. Leonard. Register for a chance to Win! Sign up for a FREE Subscription to Food Arts Magazine. The Magazine for the Foodservice and Hospitality Industry. U.S. residents only. Sign up here! Win a copy of Chef Susanna Foo's cookbook, Susanna Foo, Chinese Cuisine. 2 winners picked January 15th. Last month Charlotte Simon, Shirley Harrison, Emy Madsen, Patricia Mitchell and Gerald Bar all won a copy of Chef Michael Stroot's cookbook, The Golden Door Cooks Light and Easy.
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