B2B (Business-to-Business)
    46% are Female
    86.4% are Food Service Professionals
    67.2% are between the ages of 25 - 54.

B2C (Business-to-Consumer) 
    57% are Female
    33% are Homemakers
    60% are between the ages of 25 - 54.

For more detailed breakdown of our markets, click here
http://chef2chef.net/admin/about/#Demographics


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3. Chef2Chef Market Place - 
   130,000 Exposures for $37.50/month
   http://marketplace.chef2chef.net/bg/index.htm
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That number is expected to double in the next 60 days AND SO WILL OUR RATES! Sign up now for 6 months ($50.00 mos) or a year ($37.50/mos), and LOCK-IN these low rates until March 2002!


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4. Add yourself to our Favorites!
   It's FREE Advertising.
   http://chef2chef.net/links/
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Sign up here http://chef2chef.net/links/ and get some FREE traffic your way! Sites that offer a unique experience are given our Culinary Excellence Award. The best of the best are featured as the site of the month. While we do pay attention to the look and feel of your site, our primary focus and judging criteria is on the content. It can be a single unique recipe, a valuable culinary tool or tip that catches the eyes of our panel! 


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5. THIS MONTH'S TOPIC:
   Clicks Alone Don't Make You Smart
   About Tracking Results and
   Capturing Visitor Information

   Last Month if you missed it:
   Anderson Consulting Banner Study
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If you are relying solely on click results from your banner campaign to determine which sites, locations and banner messages are performing the best, you are making important decisions about your online ad dollars without knowing all the facts. 

What that clicker does when they arrive on YOUR website is what you really want to know.

If you want every eyeball you can find, the run your ads RON (run of network) across the portals and the ad networks for $2.50 CPM and give away a car in your banner. Great, problem solved right? 

But how many of these people will actually make a purchase or sign up for your offering when they get to your site? Since your sales will ultimately drive your advertising strategy, you need to know. 

Post click analysis gives you the answer.

It is a relatively common fact that there is an inverse relationship between the sites with the best click through rates and the sites that drive the most sales. In fact, a recent AdKnowledge study demonstrates that only 14% of the time the site with the best click rate is the site with the best rate of conversions. (sales, registrations, etc) 

That means when you are judging the success of a campaign based on how high the click rates are, then 86% of the time you are making the wrong decisions. You might even decide to eliminate a site from your campaign when in fact it is delivering most of your sales!

By placing tags on several pages along the sales process on your site, you can measure the drop off from step to step. Maybe a surprising number of visitors from one particular banner at one particular site are making it to the shopping cart or signup page. And most likely, the site that sends you these type of visitors is and industry specific site. 

But wait, it gets better. As good as this data is, we all know that in reality people don't always click on a banner and automatically make a purchase, they think about it for a while, talk to their friends and ask their mother-in-law for advise. (just kidding Louise!) 

When they do come back they'll probably just type in your URL, but unless you cookie each user, you won't recognize them on their return. Ask your IT department for details on this one.

By being smart and installing post click tracking software, you can step up to the head of the class . . . and to the top of the your industry.


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6. February Special
   http://chef2chef.net/admin/about/
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During the month of February, new advertisers may take an additional 10% off the total from any campaign.



Have a Great Month!
*** Your Chef2Chef Team ***


For advertising information or to place an order, please contact: David Nelson at (970) 871-6115 or click here for email


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Chef2Chef Advertiser News - Each month, Chef2Chef provides you insider news, statistics, and ideas on how to optimize your Internet Advertising campaigns. Click the link below for REMOVAL:  http://chef2chef.net/admin/about/