TYSON FOODS APPOINTS NEW VICE PRESIDENT OF FOOD SERVICE MARKETING
SPRINGDALE, Ark. (May 4, 2006)—Tyson Foods, Inc. today announced the appointment of a new vice president of marketing for the Food Service Group. Sylvia A. Wulf will join Tyson in June 2006, reporting directly to Wendy Davidson, group vice president. Wulf will be responsible for the Food Service Group’s brand strategy, product marketing, channel business development, and marketing communications.
“We’re thrilled to have Sylvia Wulf join the Tyson Foods team,” said Davidson. “She brings an exceptional background in foodservice marketing to Tyson and has a proven track record of building brands. We look forward to the positive influence and growth her leadership will add to our already strong Food Service Group.”
Wulf joins Tyson Foods from Bakery Chef, a frozen foods manufacturer headquartered in Chicago, where she was the vice president of sales and marketing. In that role, she managed all aspects of sales, including national accounts, as well as marketing, research and development and customer service. Prior to that, Wulf was senior vice president for national account sales and marketing for Sara Lee Coffee and Tea. There she was responsible for all product development and innovation, brand strategy, and advertising and public relations. She has also served as vice president of marketing for Pillsbury Bakeries & Foodservice and Bunge Foods Corporation. Wulf has extensive new product and new business development expertise as well, having managed those divisions for the NutraSweet Company and Tate & Lyle, a global producer of sugar and sweeteners.
A leader in the foodservice industry, Wulf has served on the board of directors for the Women’s Foodservice Forum and is a board member of the International Foodservice Manufacturers Association. She is a member of the Development Committee and Fellow of the Culinary Institute of America. Wulf earned her undergraduate degree in finance from Western Illinois University and her MBA from DePaul in Chicago.
About Tyson Foods
Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food company in the Fortune 500, and a member of the S&P 500. The company produces a wide variety of protein-based food products, which are marketed under the “Powered by Tyson™” strategy. Tyson is the recognized market leader in the retail and foodservice markets it serves, providing products and service to customers throughout the United States and more than 80 countries. The company has approximately 114,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct, and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers, and Team Members. The company also strives to be faith-friendly, provide a safe work environment, and serve as stewards of the animals, land, and environment entrusted to it.
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