THE REPUBLIC OF TEA THINKS “INSIDE THE BOX” TO CREATE
THE NEW READY-TO-DRINK ICED TEA SQUARE
NOVATO, CALIF., (February 9, 2006) – Recognized for “out-of-the-box” innovation that sparked a specialty tea revolution, now The Republic of Tea thinks “inside the box” to create the first all-new, ready-to-drink boxed ICED TEA SQUARE. Available now, the unique 16-servings ICED TEA SQUARE is available in three unsweetened, no calorie, organic brewed selections including: GINGER PEACH DECAF BLACK TEA, RASPBERRY QUINCE BLACK TEA and PASSIONFRUIT GREEN TEA.
There is no need to brew tea and wait for it to cool before drinking. With the ICED TEA SQUARE the tea is ready when you are – to sip a little or a lot. The tea is contained in a
special vacuum-packed pouch housed in an artful “TeaScape” Kraft box, measuring sixand- a-half-inches squared, complete with a carry-handle and pour spout for easy dispensing. It is compact and portable, ideal for barbecues, picnics or a day at the beach and occupies little space in the refrigerator. Each selection is all natural, has no preservatives, no artificial colors and can be enjoyed chilled or iced.
The new ICED TEA SQUARE, with a suggested retail price of $11.99 for 96 ounces (three quarts), is available nationwide at natural and specialty food shops, The Republic of Tea’s Web site (www.RepublicofTea.com), mail-order catalogue and toll-free
telephone number, 1.800.298.4TEA (832).
The Republic of Tea’s new boxed ICED TEA SQUARE selections include:
GINGER PEACH DECAF BLACK TEA – Naturally decaffeinated to yield superior tea flavor. Spicy ginger and lush peach combine to create this award-winning signature brew.
RASPBERRY QUINCE BLACK TEA - Lush raspberries and quince (a fruit with flavor characteristics of apple and pear) blended with fine black tea.
PASSIONFRUIT GREEN TEA - Succulent passion fruit and exotic tropical fruits complement the taste of fine China green tea.
Chef2Chef News Desk