RICESELECT™ WHOLE WHEAT ORZO TAKES TOP HONORS AT KOSHERFEST
Specialty Food Purveyor Continues to Take the Lead in Developing Award-Winning Products
Alvin, TX – RiceSelect™, a leading provider of specialty rice and pasta based in Alvin, Texas, is proud to announce that their Whole Wheat Orzo, a new kosher product, was recently
named Best New Pasta Rice, Bean or Soup Item at the Kosherfest 2005 New Products Competition.
“We are very excited to receive this award,” says Mark Denman, the company’s vice president of sales. “More and more Americans, not only Jews and Muslims, have a keen appreciation for the quality of kosher products,” says Denman. “It is one more inspection process and a confirmation of the quality of ingredients that goes into our products.” According to a recently released report on the U.S. Kosher Market by Mintel
Organization International, consumers interested in organic and natural foods are often attracted to the kosher certification, which can be a strong marketing tool for food companies
that cater to a health-conscious audience. Denman believes the new product will quickly become their best selling pasta, due to escalating consumer demand for both kosher and whole
grain products.
RiceSelect Whole Wheat Orzo, certified kosher by Star K, is made from the finest spring durum hard wheat and is processed in one of the most modern plants in North America. Careful scrutiny goes into the selection of the highest quality of wheat for RiceSelect Whole Wheat Orzo, to ensure consumers enjoy an all-natural, non-GMO, wholesome whole grain
product. Whole Wheat Orzo contains nine grams of fiber per serving, “more than four times that of processed wheat products,” said Deborah Locke, product manager for RiceTec . “Most consumers are aware that eating whole grains can help reduce the risk of heart disease, certain cancers, obesity and diabetes.”
Chef2Chef News Desk