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Larabar Introduces Two New Flavors

by Lara Merriken

LÄRABAR® Introduces Two New Flavors: Lemon Bar and Cinnamon Roll

Denver, CO, March 2006 – LÄRABAR® (larabar.com), a leading manufacturer of simple, pure and delicious™ nutrition bars, proudly announces the creation of two new LÄRABAR flavors:
Lemon Bar and Cinnamon Roll. These additions reflect the brand's commitment to uniting good health and delicious taste, a philosophy consumers warmly endorse.

“Lemon Bar and Cinnamon Roll capture the essence of the natural flavors people love, from the zest of fresh lemon bars to the gooey center of a warm cinnamon roll. We’re very excited to give
our consumers flavors they’ve been asking for—healthy food that tastes like comfort food” said Lara Merriken, CEO and Founder of LÄRABAR. “Lemon Bar and Cinnamon Roll are, like all
the flavors we develop, a labor of love and research in our own kitchen. As always, they are as nutritionally sound as they are inherently delicious.”

The Original Fruit and Nut Food Bar™ LÄRABAR strongly believes that food is healthiest and most satisfying in a simple, natural state. “LÄRABAR is the embodiment of excellent nutrition, through a magical harmony of fruits, nuts
and spices,” said Merriken. Made from 100% whole food, each product contains no more than two to six ingredients and contains no added sugars.

About LÄRABAR®
Founded in 2003 by Lara Merriken, LÄRABAR now produces ten LÄRABAR brand flavors and four MÄYA brand flavors. LÄRABAR is committed to producing simple, whole food products
with quality nutrition. LÄRABAR products are available throughout the United States and internationally at a variety of natural, conventional and specialty grocers, athletic and outdoor stores. For more information visit larabar.com or call 877-LARABAR (527-2227).


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