Jalisco/Beverly Hills/St. Helena,Calif – (September 15, 2003) – Casa Noble Tequila, the ultra premium line of Tequilas has signed with St. Helena-based Wilson Daniels, Ltd., an international marketing and importing company of fine wines and spirits, to distribute its products in the United States and Canada.
"The Casa Noble brand has been recognized by the industry as a superior product and Wilson Daniels expertise will insure the brand a much broader market penetration and higher level of visibility among consumers, we are very happy that they have selected our tequilas to be in their portfolio of premium spirits" says Casa Noble partner Jose Hermosillo.
"With the addition of Casa Noble, we have added a complete line of triple distilled, ultra premium products with an exceptional provenance and superior brand image. We anticipate that the consumer interest in this line will follow the overall increase in consumption of appellation-originated, traditional products for which the branding has been updated to reflect current tastes and lifestyles," said Lonnie Charleson Vice President/Director of Sales of Wilson Daniels, Ltd.
For more information about Wilson Daniels or Casa Noble, visit us online at: www.wilsondaniels.com or www.casanoble.com
About Casa Noble
For many years, our love, pride and passion in producing an exceptional tequila has been demonstrated in Casa Noble's quest for perfection. The result is a unique concept that blends originality in both the superior tequila and their decanters.
Casa Noble ultra premium tequilas begin as carefully selected individual 10 year old plants of Blue Agave. Each one must meet the strict requirements for water and sugar content. We slow-cook them for 38 hours in stone ovens.
Then, using only the core and hearts of the agaves, we extract their potent juice. The fermentation process is 100% natural, followed by a triple distillation. The result is a tequila so pure and full of agave flavor that it has elevated the concept of tequila to new levels around the world.
For More Information Contact:
USA – David Ravandi 310.345.3455
Mexico – David Gonzalez 52.33.3642.2615
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