NEW IN BLUE FROM SAGA
“BEST OF THE BLUES” OFFERS CONSUMERS THE BEST OF BOTH WORLD’S –
GREAT VARIETY AND CONVENIENT PACKAGING.
Stamford, CT. Norseland Inc. – the exclusive importer and distributor of Jarlsberg - has recently launched an exciting new line of pre-packaged blue cheeses from Saga. Saga’s
“Best of the Blues” cheeses were developed in response to what consumers want most in specialty cheese: top quality, flavor variety and consumer-friendly packaging.
Norseland Inc. conducted extensive research to determine consumer preferences with regards to, flavor, portion size, packaging and price point. The “Best of the Blues” product
line and package design has been created to meet these preferences. The initial test marketing of the line proved so successful, it is now being distributed nationwide.
The “Best of the Blues” line offers four distinctly different blue cheeses. The convenient 4 oz. packages include a see-through window and easy open and reclosable feature. The line is
priced at an attractive price point to offer the consumer a real value and to encourage trial.
Each variety in the “Best of the Blues” line has its’ own unique characteristics and application – offering consumers great choices for both entertaining and every day use. They include:
•Saga True Blue. A traditional Danish blue with a robust flavor. Its’ wedge shape makes it a standout on cheese boards. The firm texture makes it easy to crumble for cooking.
•Saga Gorgonzola. A rich and buttery blue cheese with a piquant yet sweet finish. Also a wedge shape, its softer texture makes it perfect on cheese platters and easy to spread.
•Saga Crumbled Blue. Convenient crumbles, crafted from real Danish blue cheese. An easy choice for sprinkling into salads or making a quick blue cheese dressing.
•Saga Sliced Blue. Easy to use, interleaved blue cheese slices. The perfect size for sandwiches or burgers and simple to use on panini’s or grilled meat.
“This is a wonderful new line of blue cheeses that combines what consumers are looking for – great flavor and functional packaging…it’s truly the best of both worlds,” says John J.
Sullivan – president of Norseland, Inc., the exclusive sales and marketing company for Tholstrup in the United States.
Saga, one of the most recognized brands in specialty cheese is made by Tholstrup Cheese, Denmark’s leading cheese-making family. For more information about the “Best of the Blues”
or other fine Tholstrup cheese products contact Dorthe J. Schechter, marketing manager, Norseland, Inc. at 908-604-6543.
Chef2Chef News Desk