ALL STAR GOURMET LAUNCHES NEW SNACK LINE – FLAVORED POPCORN
LOS ANGELES -- (February 15, 2006) – Catch the Comets! All Star Gourmet, based in Los Angeles, California, recently launched their new snack line - Popcorn Comets. Made with organic airpopped popcorn, Popcorn Comets is a “ready to eat” kosher-certified snack that is available in four unique all natural flavors – Hot & Spicy, Sweet & Spicy, Sweet & Salty, and Spinach, Herb & Asiago. Popcorn Comets bring together popcorn, an everyday healthy snack, with four complex flavors to tempt
everyone’s palate.
Douglas Warner and Mark Leitner, the company’s founders, wanted to bring the flavors of their sauce line to the world of snacks. After dipping certain snacks in their organic mustard and tomato-based sauces, they decided to create a spice blend to add a mouthful of flavor to popcorn. “We tasted flavors
and nuances throughout the blending process, which gave us the idea to match basic palate descriptors, such as “sweet and spicy”, with our popcorn line” comments Douglas, who liked Mark’s “Hot Popcorn” idea so much, they decided to make a line of flavored popcorn, starting with, “Hot & Spicy.” The only one that breaks stride from the basic descriptors is the “Spinach, Herb & Asiago”, which was designed to bring the infamous cheese popcorn together with a growing enthusiasm for herb popcorn.
All Star Gourmet worked to develop spice blends to match the depth of flavor in their sauces and remain low in fat, sugar, and calories. Popcorn Comets gives the consumer an organic and
all natural product without sacrificing taste, a philosophy inline with All Star Gourmet’s motto, “We Make Healthy Taste Great!”
The line seems to be catching on. Whole Foods Market, in Southern California, New Leaf Market in Santa Cruz, CA and New Seasons Market in Oregon will be the first accounts to carry Popcorn Comets. Distribution with United Natural Foods, Inc., Nature’s Best and a brokering sales agreement with Advantage – Natural Division give All Star Gourmet the national coverage it has been craving.
For more information and samples, please contact your Advantage sales representative or info@allstargourmet.com.
A portion of the proceeds from the sale of All Star Gourmet products benefit The V Foundation for Cancer Research. (www.jimmyv.org)
Chef2Chef News Desk