Waitstaff Become Alaska Seafood ‘Experts’ to Raise Customer Awareness”
Alaska Seafood Marketing Institute Offers New Foodservice Training Materials To Assist Operators in Driving Alaska Seafood Sales
Seattle, Washington, February 15, 2006 – Alaska Seafood Marketing Institute (ASMI) has just added new waitstaff tips to their merchandising materials in an effort to help operators drive Alaska Seafood sales. “Cheat Sheets” have been developed for Wild Alaska Black Cod, Crab, Cod & Pollock and Scallops to complete their species educational materials for your waitstaff.
Each piece is designed to support your “frontline” in enticing customers to order Alaska Seafood. Flavor and texture profiles, nutritional attributes and benefits, and facts on sustainability all help your servers raise customer awareness about the benefits of wild and abundant Alaska Seafood. These training materials reinforce the messaging that the cold, pure waters and the natural environment of Alaska produce seafood of the highest quality, with the firm texture and superior flavor that is prized by chefs everywhere.
With Americans spending over $50 billion on seafood -- 64% of that at the foodservice level -- ASMI has always recognized the importance of supporting operators and chefs through innovative recipes and product usage tips and techniques. Over half of the seafood harvested in the U.S. is from Alaska, where tight regulations ensure the sustained abundance of this prized natural resource. Consumer awareness of this is higher than ever. Recent research indicates that consumer seafood consumption is up 58% from two years ago; and 77% of those polled said they prefer seafood caught in the wild. ASMI continues to assist foodservice industry leaders maximize the popularity of their seafood menus with innovative programs. These “Cheat Sheets” are specifically developed to assist your waitstaff target the dynamic attitudes and preferences of the foodservice patron.
The Alaska Seafood Marketing Institute is the State of Alaska’s official seafood marketing arm. It is a public agency of the State of Alaska, funded by the Alaska seafood industry and federal grants. ASMI promotes Alaska Seafood throughout the U.S. and in 16 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices. For more information, please go to www.alaskaseafood.org.
Chef2Chef News Desk