Epicurean Classic's Vin Merchant Trade Forum Announced
Luncheon to Feature Culinary Publishing Professional
Traverse City, MI, (August 3, 2004) -- The Traverse Epicurean Alliance (www.epicureanclassic.com) has officially announced its Vin Merchant trade program to coincide with the Traverse Epicurean Classic which will take place at the Great Lakes Culinary Institute, September 30 - October 2nd, 2004.
"The Vin Merchant Forum focuses on those trade entities where wine is either purchased or consumed," notes Mark Dressler, Program Director. "We’ve created a critical forum where wine merchants and restaurateurs can improve their competitiveness via market-based intelligence and know-how."
Programs currently slated include:
8:30 – 9:30 AM
Publicity, Promotion & Public Relations: Effective and Economic Marketing Tools For Restaurants & Wine Merchants
Jennifer Porto, President, Four Star Hospitality Group
9:45 – 11:00 AM
Optimizing Your Wine List for Your Customers
Brian Smith, Professor of Wine Studies, Culinary Institute of America and author, The Sommelier's Guide to Wine
11:30 AM – 1:00 PM
Facing the Cookbook Unafraid: Taking the Terror out of Writing and the Mystery out of Publishing
Lisa Ekus, President, Lisa Ekus Public Relations Company and Literary Agency
1:15 – 2:15 PM
Employing the Web to Get Your Customers Hooked on Trade News, Articles, Information and Your Perspective
Michael Cader, Publisher, Publisher’s Lunch
2:30 – 3:30 PM
Demystifying POS Systems & Data: A Case for Improving Operational Performance
John Rubin, Above the Treeline
3:45 – 5:00 PM
Conducting A Private Trade Tasting: What Every Wine Professional Should Know
Brian Smith, Professor of Wine Studies, Culinary Institute of America and author, The Sommelier's Guide to Wine
About the Traverse Epicurean Alliance:
The Traverse Epicurean Alliance is a not-for-profit cultural entity dedicated to promoting better understanding of food and wine artisanship, enriching the lives of individuals and professionals. It was founded to create and manage the Traverse Epicurean Classic and to elevate the influence and curricular standards of the Great Lakes Culinary Institute, where the foundation will annually fund a chair and scholarship activities.
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Chef2Chef News Desk