Jamba Juice creates new menu category

Jamba Juice creates new menu category of natural energy

Mar 15,2005-Combines Matcha green tea and Acai with the goodness of fruit.

Jamba Juice, is taking the best-kept secrets in natural energy, Matcha green tea and Acai, and combining them with the goodness of fruit to create a new menu category of natural energy-enhancing drinks that are profoundly more healthful than coffee, soda and other drinks that consumers depend on for energy.

The exotically monikered Matcha is a finely ground powder made from green tea leaves grown in Japan. Acai (pronounced Ah-say-yee) is a berry harvested in the Brazilian Amazon and is mixed with Guarana (gwa-ra-naa), a seed native to Venezuela and northern Brazil, for an added kick of energy.

While Matcha, Acai and Guarana are well known and used by indigenous cultures to promote stamina, they were virtually unheard of outside Japan, Brazil and Venezuela until recently. Researchers and the fitness- and health-conscious in the United States are only now catching on to their benefits in terms of natural energy, improved alertness and health enhancement.

Founded in 1990 in California, today Jamba Juice has more than 475 company and franchised/licensed stores in 26 states nationwide.

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